Build influencers from their professionalism, not from their life-style
Brand Development | Identity Design
CONTEXT
92% of consumers trust referrals from people they know. (Annex Cloud® 2021 Stats)
A bad review costs not only the personal image but money.
Our solution is a specialized invitational B2B social network where members can refer people, share reviews, rate a professional experience, and accumulate points-per-action that give them greater digital exposure.
THE BASES
CONCEPT
Progress and self-improvement, combined with the act of serving as an action to help others progress, mixed with our love for the Hispanic Community play a big role in our identity, and are in the center of our beliefs system, which give us a starting point to develop our logo and identity as a whole.
LOGO
FONTS
COLORS
APPLICATIONS
CORPORATE
COLLATERAL
TEASER CAMPAIGN
OBJECTIVE
Brand awareness. To propagate the new brand and position it among new potential users.
CONCEPTS
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