Hello!

I am
George

I believe in every brand’s power to connect with people and its potential to grow.

Hey there! I’m George!, a Brand Developer who’s all about creating impactful branding experiences for small to medium-sized companies and entrepreneurs, bringing a unique blend of design thinking and business savvy to the table.

You know what gets me fired up? Identifying challenges and finding innovative solutions that make a real difference. I thrive on using creativity as the driving force to create and align brands to their business’s vision and objectives. That’s where the magic happens—I create bespoke brand strategies that are as unique as the businesses themselves, bringing them to life with compelling visuals that leave a lasting impression.

Now, here’s something I’m pretty proud of—I’ve had the opportunity to be part of groups of amazing people with whom I have managed and fueled the growth of million-dollar businesses. It’s been an incredible journey, and I’m excited to share my expertise with you.

My sweet spot? Working with small to medium-sized businesses and startups who are hungry to innovate and create brands that genuinely serve their clients. If you’re ready to make waves in your industry, I’m here to be your strategic partner on this exciting branding adventure.

Let’s make some magic happen, shall we? I’m here to help you align your business objectives with a creative brand strategy that will supercharge your growth. Together, we’ll position your brand as the go-to choice for your ideal clients—because they deserve nothing but the best.

Ready to take your brand to the next level? Reach out to me today, and let’s embark on an incredible journey of growth and success.

My method

As a designer, I have been trained in the Design Thinking methodology to bring innovation and fast-paced problem-solving to my clients, and so I have adapted it to tackle any challenge that may come to my clients´ businesses and see it as an opportunity, be it a branding or business-related challenge.

I have opted to work based on this method since it lets me empathize with my clients and their pain points, being able to bring forward the best solution possible.

My method consists of four main phases, that when used in a flexible and consistent manner allow for fast iteration and pivoting, as well as real participation and insight from the decision-makers.

Here are the main phases:

Discovery

We start by understanding the pain points the business is trying to solve. We do this by observing and gathering information from the inside out.

Definition

Once enough information has been recollected and analyzed, we can identify the challenge/s, and establish objectives and problems to solve as well as how we are gonna tackle them.

Development

We start our problem-solving phase by exploring and ideating plausible solutions, to later converge and follow one route.

Delivery

Our final phase consists of building and refining the chosen solution up until delivering a final product to the client.

Let’s build you a memorable brand,
based on facts not suppositions