GAD SAP

CONTEXT

The GADSAP (Gobierno Autónomo Descentralizado Parroquial Rural de San Antonio de Pichincha), located north of Ecuador’s capital city, is an autonomous institution overseeing several public and governmental activities of the region.

TASK

As part of the regional project “Your Parish, Your Image” a project focused on positioning the region as a tourist icon, GADSAP’s wanted to improve its institutional image, generating a better positioning locally, nationally, and internationally, as well as generating a look and feel of a more organized and reliable organization.

To accomplish this goal the task was to redesign its corporate identity.

THE BASES

COLORS