Name it right

Ah, the thrilling journey of naming—whether it’s your newborn or your brainchild business, the parallels are striking, and even though, in a sense, naming a …

Know your audience

If we were to create a list of some of the most relevant yet deadly practices businesses engage in, one of the most overlooked and

The attention economy

The last couple of decades has been marked with innovation and change brought by rapid technological advancement, which together with the evolution of the internet have shaped the world as it is today

Unveiling Startup success

If you’re on the quest to crack the code to startup success, then you’re in for a treat. Today, we’re diving into the genius insights of Bill Gross, a seasoned entrepreneur and startup guru.

Hope you fail fast and cheap

You’re an entrepreneur. You’ve started a business, or you’re thinking about starting one. You want to make it work. But there’s a problem: you’re afraid to fail…

Why to start-up

For a long time, I have been thinking about what makes people want to embark on an enterprise so risky that they can sometimes lose everything…